AIA Hong Kong is committed to giving back to the community and promoting social innovation through a diverse range of activities. In 2022, the company launched a youth-inspired co-creation programme providing funding and practical guidance, among other benefits, to help winners implement their entrepreneurial plans and drive the development of creative economy in Hong Kong.
The new iteration, the "AIA Creator Fund" social innovation competition, began accepting applications in last September and saw a tremendous response, receiving nearly a thousand social innovation proposals within just two months. In the end, the esteemed panel of judges, including Mr Francis Ngai, Founder and CEO of Social Ventures Hong Kong, Mr Joe Yau, Chief Technology Officer and CEO of OpenRice, and Mr Marcus Shiu, Associate Executive Director of Agent of Change Foundation, selected five innovative projects for their potential to address critical social needs in diverse fields ranging from medical technology and environmental recycling to supporting career development for the underprivileged.
In addition to winning total funding of HK$5 million for project development, the awardees also received a series of training and guidance workshops arranged by AIA Hong Kong to help them optimise their social innovation projects, reach larger target audiences and benefit more target groups. Mr Alger Fung, Chief Executive Officer of AIA Hong Kong & Macau, and Ms Melissa Wong, Chief Customer & Marketing Officer of AIA Hong Kong & Macau, have also met the winners to exchange and share views on their projects.
Mr Fung commented, "AIA Hong Kong has been supporting the sustainable development of the society through diverse initiatives. AIA Creator Fund was launched to support creative social innovation ideas that address societal issues in a targeted manner and meet the needs of different groups. It also serves as a unique platform to connect the Creator Fund winners with outstanding leaders from different sectors, from whom they can gain valuable insights and guidance. We wish to bring like-minded partners together and join force for the sustainable future for Hong Kong and help people live 'Healthier, Longer, Better Lives'."
Besides the funding award, AIA Hong Kong has also arranged for the winners different workshops covering topics like market strategies and financial management. Leaders and professionals from different fields such as Mr KK Tsang, CEO of The Bees, Mr Louis Hou, former CEO of Dialogue In the Dark (HK) Foundation Limited, Mr William Chung, Deputy Executive Director of The Hong Kong Federation of Youth Groups, and Mr Peter Lee, Senior Manager, Community Investment and Employee Engagement of Kerry Holdings Limited, guided the winners from market positioning, project development with prudent financial management, team-building, talent acquisition, to collaborating with other businesses, helping the winners to make the biggest social impact with their projects.