Continuing to break the boundaries of traditional insurance, AIA Hong Kong today announced the grand opening of the AIA Wealth Management Centre, offering high-net-worth (HNW) customers a one-stop shop for all-round professional wealth management services. The Centre is the first of its kind in the insurance industry. AIA Hong Kong financial planners not only provide professional consultation on insurance protection and savings solutions, but also work together with an onsite wealth management and legacy planning team to support customers with convenient access to expert advice. The Centre also partners with multiple international organisations to provide customers with advisory services through referrals on trust, legacy, tax, legal and premium financing.
The AIA Wealth Management Centre is characterised by a strong Hong Kong flavour. Local artists were invited to create an immersive journey focused on the five senses of sight, hearing, touch, taste and smell, an experience that begins the moment a customer steps inside. Every detail of the Centre has been meticulously designed with artistic appreciation and wellness elements in mind to elevate customer experience and deliver a unique experience for customers as they manage their wealth. The Centre also provides a platform for young local artists to showcase their creative work and talent while enabling customers to learn more about AIA Hong Kong's nearly century-long history.
The immersive "five sense" experience at the AIA Wealth Management Centre
At the Centre, customers can enjoy an array of experiences to complement their visit:
- Sight: selected works of art by local artists, periodically on display in an open exhibition space
- Hearing: unique background music created exclusively for the Centre by a local handpan musician
- Taste: snacks made with healthy ingredients and served with wellness herbal tea drinks
- Smell: signature scent created by a team of local fragrance makers
- Touch: extended reality to enable interactions with customers and tell the story of AIA Hong Kong
AIA Hong Kong also announced it will soon open a dedicated wellness centre that caters to both body and mind and launch a HNW membership program further enhancing its premier service ecosystem integrating wellness, wealth and medical care for HNW customers.
Ms Alice Liang, Chief Proposition Officer of AIA Hong Kong & Macau, said, "There is huge potential in the HNW segment. Despite the pandemic, we have witnessed steady growth in the number and wealth of our HNW customers, and their need for protection has also been on the rise. Our strategy perfectly caters to the need of HNW individuals for a one-stop place where they can receive comprehensive advice and counsel on wealth management and wellness. The AIA Wealth Management Centre achieves this by delivering insurance services in a comfortable, luxurious environment and offering an advisory team with expertise from multiple disciplines to help customers conduct wealth and legacy planning at ease.
"The AIA Wealth Management Centre is a key milestone for our HNW proposition strategy, and we will soon launch an innovative wellness solution that caters to both body and mind," Ms Liang continued. "This entire range of services, coupled with our diverse and competitive HNW products, demonstrates that at AIA, we are not confining ourselves to just paying claims, but rather going beyond traditional insurance to deliver a tailor-made one-stop premier service ecosystem for customers to help them live Healthier, Longer, Better Lives."
She added, "The Centre also underpins AIA's strengths and century-long foundation in the community. We have specially invited young local artists to showcase their talent and creativity, providing them with a platform and infusing the entire Centre with a decidedly Hong Kong essence as part of our on-going efforts to promote local culture."
AIA Wealth Management Centre's one-stop professional services
AIA Hong Kong financial planners join hands with an onsite wealth management and legacy planning team to provide customers with convenient expert advice. The Centre also partners with multiple international organisations to provide customers with advisory services through referrals on trust, legacy, tax, legal and premium financing. It is the first of its kind in the insurance industry, offering one-stop professional services across various disciplines including:
- Trust advisory and setup services
- Wealth management and legacy planning
- Tax and legal advisory services
- Premium financing advisory and case management services
- Family office advisory and setup services
The AIA Wealth Management Centre also features a multifunctional space and several private meeting rooms for events. In addition to talks and events related to wealth management, taxation and legacy planning, the Centre will also host activities designed to promote wellness, quality of life, and personal interests and hobbies to help customers live Healthier, Longer, Better Lives.
