AIA Hong Kong has long embraced technology and digitalisation in its operations. By leveraging a variety of technological capabilities such as artificial intelligence and data analysis, the Company is elevating the customer experience while improving operating efficiency for financial planners. AIA Hong Kong was recently honoured with three accolades at the "IFTA FinTech and Innovation Awards 2021/2022", where its "Agency Recruitment Transformation" project received the highest honour - Diamond Award in the Talent Development category. These prestigious wins underscore the recognition of the Company's digital strategy in the Fintech industry.
Details of the awards:
| Awards | Awards Project | Project Details |
|---|---|---|
| Talent Development - Diamond Award |
Agency Recruitment Transformation
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Through four different digital tools - Career Aptitude Test, AI-powered Interview, AI-enabled Training Recommendation Engine and iSay Platform, AIA has transformed agency recruitment to take it to the next level. The project provides a one-stop, digitalised and seamless experience from prospecting, candidate assessment and selection, to personalised coaching and development. This facilitates recruitment of candidates with high potential and provides tailor-made support for continuous development.
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| Insurance Tech - Gold Award |
AIA "3D Protection Index"
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AIA "3D Protection Index" revolutionises the way customers understand their protection needs by using technology, digitalisation, and artificial intelligence (A.I.) analytics. In the "AIA Connect" mobile application, the data is presented in a 3D visual, enabling customers to better understand their Diversity of Cover, the Depth of Cover Amount and the Protection of Dependants. Through its "1-Click Connect", customers can get in touch with their financial planners instantly. Communication is made much simpler, faster, and more connected. Furthermore, customers can connect quickly to iShop and search for AIA hot products online.
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| Insurance Tech - Gold Award |
iSay
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The iSay social prospecting tool has reshaped the digital journey, maximising the reach of social media to help financial planners connect with more customers and explore prospects in the digital ecosystem, empowering financial planners to pursue business opportunities more effectively.
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