AIA Hong Kong has long been steadfast in nurturing talent for the insurance industry. The Company set up the AIA Premier Academy (the Academy) in 2011 with an aim of grooming the next generation of elite financial planners. Over the past 11 years, the Academy has nurtured nearly 8,000¹ MDRT members², over 1,150 unit managers and 9 district directors. The Academy has been further enhanced this year. Big data analytics and advanced digital platforms are leveraged to help financial planners meet customers' needs, taking care of their health protection and wealth planning through different stages of life. Meanwhile, AIA Hong Kong leads the insurance industry with the launch of the first naked eye 3D outdoor advertising billboard in the heart of Central, exemplifying its edge in digital technology and adding to its recruitment drive to appeal to young talent.

Mr. Jim Jan Zen, Chief Agency Officer of AIA Hong Kong & Macau, said, "AIA Hong Kong has been leading the industry in the development of Technology, Digital and Analytics (TDA), which has enabled further enhancement of the AIA Premier Academy, allowing our financial planners to provide faster and more personalised services. The professional and all-round training programme has also elevated financial planners to serve as advisers for customers. With the help of state-of-the-art digital tools, our financial planners cater for every need of customers, provide them with comprehensive protection and help them live Healthier, Longer, Better Lives."

Naked eye 3D outdoor advertising is a brand-new advertising platform which uses the latest technology of ultra-high 4K resolution curved LED screens to create a stunning 3D effect without the aid of 3D glasses. AIA Hong Kong is the first in the insurance industry to use naked eye 3D advertising to highlight the message about its enhanced AIA Premier Academy. Defying traditional advertising confines and underlining its market leadership, the video shows a vividly refreshing scenery with trees growing and flowering in the countryside, which is being transposed to downtown Central. Accentuating the Academy's breaking new grounds, it appeals to like-minded, foresighted young people who dare to take the challenge.

Please click the link to view the video: https://youtu.be/CzLgzSWWm-8

AIA Group Limited established its operations in Hong Kong in 1931. To date, AIA Hong Kong and AIA Macau have close to 19,000 financial planners¹, as well as an extensive network of brokerage and bancassurance partners. We serve over 3.4 million customers², offering them a wide selection of professional services and products ranging from individual life, group life, accident, medical and health, pension, personal lines insurance to investment-linked assurance schemes with numerous investment options. We are also dedicated to providing superb product solutions to meet the financial needs of high net worth customers.