MPF is one of the key retirement pillars of the general public. As a trusted pension partner of employees, AIA Hong Kong shares members' concern about MPF performance and has been providing highly competitive MPF products and services to help them live Healthier, Longer, Better Lives. To enable members to have a better grip of the highlights of its MPF scheme, the Company launches a large-scale advertising campaign that features singer Hins Cheung and rolls out today throughout the city.
The brand-new advertising campaign aims to accentuate the four highlights of AIA MPF scheme in a fun and light-hearted fashion where Hins Cheung plays the roles of a courier boy, a tailor, an accountant and an architect:
- AIA Hong Kong ranks No. 1 among MPF service providers in terms of average returns of overall MPF funds in 20211;
- Over 99% of AIA MPF members achieved a positive return2;
- MPF member accounts achieved an average cumulative 3-year investment return of over 28%3;
- AIA Hong Kong won numerous MPF awards: MPF Ratings' Gold Rated Scheme, Best Tax Deductible Voluntary Contribution (TVC) Provider, Environmentally Responsible, etc.4
The advertising series will be rolled out on both online and offline media platforms, including trams and buses, MTR stations and social media.