AIA Hong Kong announced Emperor Cinemas has joined the AIA Vitality wellness programme as the latest addition to its roster of lifestyle reward partners, expanding the choice of rewards available to its members. By practicing a healthy, active lifestyle, AIA Vitality members can accumulate exercise points to redeem leisure rewards of up to two free movie tickets each month. AIA Vitality has an extensive line-up of reward partners. In addition to a series of existing rewards and offers from a variety of partners including Hotels.com and Emirates, from 1^st May onwards, members with sufficient exercise points can redeem free movie tickets at any of the Emperor Cinemas across Hong Kong^#, as well as rewards and offers^ from Starbucks, MCL Cinemas, HKTVmall, etc.

AIA Vitality is a game changing wellness programme which redefines the traditional concept of insurance. With a wide range of lifestyle rewards and discounts, including health checks, fitness devices, sports equipment, fresh fruits and vegetables, free movie tickets, etc., the wellness programme takes an all-rounded approach that encourages members to maintain a healthy lifestyle.

Its comprehensive approach to promoting healthy living has been well received by the public. According to a recent survey conducted by international research and data analysis firm YouGov, AIA Vitality is Hong Kong people's most preferred digital Health and Wellness Platform to help them live healthier^*, underlining its market reputation and customer recognition.

Ms. Bonnie Tse, General Manager, Strategy and Wealth Management of AIA Hong Kong & Macau, said, “AIA Vitality motivates members with a diverse range of rewards and offers, and integrates the concept of healthy living into various aspects of members' daily lives. With Emperor Cinemas on board, the wellness programme enables members to enjoy leisurely rewards by keeping an active lifestyle, taking care of both their body and mind. I strongly believe that it is the multi-faceted, interactive design and AIA's brilliant application of innovative digital technology that enables AIA Vitality to be incorporated effortlessly into members' daily routines. This has made it Hong Kong people's most preferred digital Health and Wellness Platform to help them live healthier^*, a testimony to our commitment to help people live Healthier, Longer, Better Lives.”

AIA Vitality¹ is a game changing wellness programme which redefines the traditional concept of insurance and aims to reward customers to live a healthy lifestyle. Purchase a selected AIA Vitality insurance product and become an AIA Vitality member² to receive an instant 10% premium discount³ or 10% extra cover⁴, and enjoy an array of rewards and discounts offered by our partners. As long as you keep up a healthy lifestyle, simply by being active in daily life and having a healthy diet, you can earn points and upgrade your membership status for more offers and rewards, including up to 15% premium discount⁵ or 15% extra cover⁶.

AIA Vitality is Hong Kong people's most preferred digital Health and Wellness Platform to help them live healthier⁷. 

About AIA Hong Kong and AIA Macau

AIA Hong Kong and AIA Macau are subsidiaries of AIA Group Limited. AIA Group Limited established its operations in Hong Kong in 1931. To date, we have over 20,000 AIA financial planners¹, as well as an extensive network of brokerage and bancassurance partners. We serve over 3.3 million customers², offering them a wide selection of professional services and products ranging from individual life, group life, accident, medical and health, mandatory provident fund, personal lines insurance to investment-linked products with numerous investment options. We are also dedicated to providing superb product solutions to meet the financial needs of high net worth customers.