District Race presented by AIA Vitality was held today at Central Harbourfront Event Space. The second edition drew around 4,500 participants who navigated their way through Hong Kong using the District Race app that's powered by augmented reality (AR) and location-based technology. Depending on the category that they signed up for, Explorers had between 1 to 4 hours to clear up to 200 checkpoints and challenges.
Mr. Peter Crewe, Chief Executive Officer of AIA Hong Kong & Macau, said, “AIA Hong Kong has been proactively engaging with the local community by sponsoring and organising various activities. This year, as we mark AIA Group's Centennial, AIA Hong Kong is excited to be the presenting sponsor of District Race for the second consecutive year in the name of ‘AIA Vitality'. The event will inspire participants to actively discover the iconic cityscape of Hong Kong, our home city, from a new perspective through cutting-edge augmented reality technology. As we have grown in tandem with Hong Kong, we hope to encourage every member of the community to fulfil their fitness potential and enjoy a better quality of life, as part of our brand promise to help people live healthier, longer, better lives.”
Ben Pember, Co-founder and Chief Executive Officer of District Technologies said: “2018 was an amazing year at District as we officially launched our brand and held our first mass events in Singapore and Hong Kong. We've been working hard to take District to the next level and we're super excited to bring the event back to Hong Kong. Our vision for District remains unchanged - to create a technology platform to deliver amazing urban exploration experiences to encourage city dwellers to get outside, get active and explore more but we've also listened to the community and introduced new categories with the option to run the race on your own or as a team.”
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