AIA Hong Kong announces today the latest accomplishments of its game-changing AIA Vitality wellness programme. Powerful evidence of Hong Kong people embracing healthy living, the statistics reveal health improvements among AIA Vitality members. In addition, increased participation in the programme shows that it resonates with customers and underscores the vital role AIA Vitality plays in encouraging health and wellness.
PRESS RELEASE
AIA VITALITY CELEBRATES IMPRESSIVE STRIDES IN BUILDING A HEALTHIER HONG KONG NEW INTEGRATED ADVERTISING CAMPAIGN FEATURING AARON KWOK AS “AIA VITALITY COMMISSIONER OF HEALTH” DESIGNED TO INSPIRE SOCIETY TO TAKE A FURTHER LEAP FORWARD IN THEIR HEALTH JOURNEY
27 November 2018
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- Body Mass Index Range: Over 20%1 of AIA Vitality members have moved from an unhealthy to a healthy body mass index range over their membership with the programme.
- Cholesterol Level: In terms of cholesterol, close to 40%1 of AIA Vitality members have moved from unhealthy to healthy cholesterol levels after their first check-up.
- Vitality Age: For AIA Vitality members who have assessed their Vitality Age – a reflection of the member's overall health based on their health, lifestyle, behaviours and clinical measures such as height, weight, blood glucose (sugar) and blood pressure – the age improved on average by 0.31 years2.
- Health Assessments: AIA Vitality members completed close to 150,000 individual health assessments (including online health assessments, glucose/cholesterol/blood pressure/BMI measures), reflecting an over 50% year-on-year increase3.
- Movie Ticket Redemption: Members can also receive free movie tickets by simply walking or exercising. Over AIA Vitality members visited UA cinemas^ in Hong Kong on a daily basis in the past year3; this represents a 6-fold increase as compared with 20163. The growing engagement is an indication that more members are being proactive about their health and well-being; they are active in exercising and are enjoying their lifestyle rewards.
Ms. Bonnie Tse, General Manager, Corporate, Strategy and Wealth Management of AIA Hong Kong & Macau, said, “AIA Vitality is a comprehensive wellness programme that has proven itself a leader through its core concept of rewarding customers for living healthy. I am pleased to share that this unique vision has led to measurable improvements in the health of AIA Vitality members. This achievement underscores our steadfast efforts in demonstrating to Hong Kong people that there are many ways for them to be healthy in everyday life, while being rewarded with a diverse range of lifestyle incentives.”
To further expand the positive impact of AIA Vitality and help AIA Vitality's health message take root in more hearts and minds, AIA Hong Kong is launching a brand-new integrated advertising campaign starring award-winning actor Aaron Kwok to further advocate healthy living. Comprised of a very strong digital element, including a range of online videos and Facebook live broadcast of the media launch event, the campaign also seamlessly integrated AIA Hong Kong's sponsorship of The Hong Kong Observation Wheel and AIA Vitality Park, which has transformed the Central Harbourfront into a vibrant place for health, wellness and entertainment. It is geared to deliver maximum synergy, noise and impact together with TV and outdoor creative promotions.
“As we continue to inspire the society to take a further leap forward in their health journey, I am delighted that Aaron Kwok plays a part in leading and advocating Hong Kong people to embrace health and wellness, and reinforces AIA Vitality's leadership. His healthy image, charisma and ability to instantly connect and engage with audiences will effectively encourage everyone to make a positive change to their lifestyle, and have a long lasting impact on the overall well-being of the society, thus delivering on our brand promise to help people live healthier, longer, better lives,” Ms. Tse added.
Playing the tailor-made role of “AIA Vitality Commissioner of Health”, Aaron brings to life AIA Vitality's core concept of "Earn rewards for your healthy lifestyle" in a cool yet humourous way, and his healthy image instantly positions healthy living as always in style and something to aspire to. The new commercial utilises the power of storytelling to frame the message of health in a new light, so that it resonates with audiences and delivers the importance of living healthy in a fun, meaningful and memorable way. In addition to terrestrial television, viewers can catch the commercial on AIA Hong Kong Facebook from 27 November onwards. Four additional online short videos will also be rolled out subsequently on AIA Hong Kong Facebook, so stay tuned!
Notes:
1 Data recorded as of October 2018
2 Data from 1 December 2016 to 30 November 2017
3 From November 2017 to October 2018; data recorded as of October 2018
^ Applicable to Hong Kong members only, they can receive up to two movie credits each month at UA Cinemas by earning at least 1,500 AIA Vitality Points from exercising (750 fitness-related points = 1 movie credit). For more information on AIA Vitality, please visit https://www.aiavitality.com.hk.
1 Data recorded as of October 2018
2 Data from 1 December 2016 to 30 November 2017
3 From November 2017 to October 2018; data recorded as of October 2018
^ Applicable to Hong Kong members only, they can receive up to two movie credits each month at UA Cinemas by earning at least 1,500 AIA Vitality Points from exercising (750 fitness-related points = 1 movie credit). For more information on AIA Vitality, please visit https://www.aiavitality.com.hk.
About AIA Vitality
AIA Vitality is a game changing wellness programme which redefines the traditional concept of insurance, it aims to reward customers to live a healthy lifestyle. Purchase any “AIA Vitality” selected insurance product and receive an instant 10% premium discount* or 10% extra cover^ and an array of rewards and discounts offered by our partners. Simply being active in daily life and having a healthy diet, customers can earn points and upgrade their status for more discounts and rewards.
* The premium discount is only applicable to AIA Vitality selected insurance products. Please visit AIA Hong Kong's website aia.com.hk - ‘AIA Vitality'.
^ Extra cover means AIA Vitality Power Up Coverage, which is a percentage of initial Sum Assured added for the sole purpose of computing the death benefit or the major illness benefit for once when it becomes payable.
AIA Vitality is a game changing wellness programme which redefines the traditional concept of insurance, it aims to reward customers to live a healthy lifestyle. Purchase any “AIA Vitality” selected insurance product and receive an instant 10% premium discount* or 10% extra cover^ and an array of rewards and discounts offered by our partners. Simply being active in daily life and having a healthy diet, customers can earn points and upgrade their status for more discounts and rewards.
* The premium discount is only applicable to AIA Vitality selected insurance products. Please visit AIA Hong Kong's website aia.com.hk - ‘AIA Vitality'.
^ Extra cover means AIA Vitality Power Up Coverage, which is a percentage of initial Sum Assured added for the sole purpose of computing the death benefit or the major illness benefit for once when it becomes payable.
About AIA Hong Kong and AIA Macau
AIA Hong Kong and AIA Macau are subsidiaries of AIA Group Limited. AIA Group Limited established its operations in Hong Kong in 1931. To date, we have over 15,000 AIA financial planners1, as well as an extensive network of brokerage and bancassurance partners. We serve over 3 million customers2, offering them a wide selection of professional services and products ranging from individual life, group life, accident, medical and health, mandatory provident fund, personal lines insurance to investment-linked products with numerous investment options. We are also dedicated to providing superb product solutions to meet the financial needs of high net worth customers.
1 as at 30 June 2018
2 as at 31 March 2018
AIA Hong Kong and AIA Macau are subsidiaries of AIA Group Limited. AIA Group Limited established its operations in Hong Kong in 1931. To date, we have over 15,000 AIA financial planners1, as well as an extensive network of brokerage and bancassurance partners. We serve over 3 million customers2, offering them a wide selection of professional services and products ranging from individual life, group life, accident, medical and health, mandatory provident fund, personal lines insurance to investment-linked products with numerous investment options. We are also dedicated to providing superb product solutions to meet the financial needs of high net worth customers.
1 as at 30 June 2018
2 as at 31 March 2018
About AIA
AIA Group Limited and its subsidiaries (collectively “AIA” or the “Group”) comprise the largest independent publicly listed pan-Asian life insurance group. It has a presence in 18 markets in Asia-Pacific – wholly-owned branches and subsidiaries in Hong Kong, Thailand, Singapore, Malaysia, China, Korea, the Philippines, Australia, Indonesia, Taiwan, Vietnam, New Zealand, Macau, Brunei, Cambodia, a 97 per cent subsidiary in Sri Lanka, a 49 per cent joint venture in India and a representative office in Myanmar.
The business that is now AIA was first established in Shanghai almost a century ago in 1919. It is a market leader in the Asia-Pacific region (ex-Japan) based on life insurance premiums and holds leading positions across the majority of its markets. It had total assets of US$221 billion as of 30 June 2018.
AIA meets the long-term savings and protection needs of individuals by offering a range of products and services including life insurance, accident and health insurance and savings plans. The Group also provides employee benefits, credit life and pension services to corporate clients. Through an extensive network of agents, partners and employees across Asia-Pacific, AIA serves the holders of 32 million individual policies and over 16 million participating members of group insurance schemes.
AIA Group Limited is listed on the Main Board of The Stock Exchange of Hong Kong Limited under the stock code “1299” with American Depositary Receipts (Level 1) traded on the over-the-counter market (ticker symbol: “AAGIY”).
AIA Group Limited and its subsidiaries (collectively “AIA” or the “Group”) comprise the largest independent publicly listed pan-Asian life insurance group. It has a presence in 18 markets in Asia-Pacific – wholly-owned branches and subsidiaries in Hong Kong, Thailand, Singapore, Malaysia, China, Korea, the Philippines, Australia, Indonesia, Taiwan, Vietnam, New Zealand, Macau, Brunei, Cambodia, a 97 per cent subsidiary in Sri Lanka, a 49 per cent joint venture in India and a representative office in Myanmar.
The business that is now AIA was first established in Shanghai almost a century ago in 1919. It is a market leader in the Asia-Pacific region (ex-Japan) based on life insurance premiums and holds leading positions across the majority of its markets. It had total assets of US$221 billion as of 30 June 2018.
AIA meets the long-term savings and protection needs of individuals by offering a range of products and services including life insurance, accident and health insurance and savings plans. The Group also provides employee benefits, credit life and pension services to corporate clients. Through an extensive network of agents, partners and employees across Asia-Pacific, AIA serves the holders of 32 million individual policies and over 16 million participating members of group insurance schemes.
AIA Group Limited is listed on the Main Board of The Stock Exchange of Hong Kong Limited under the stock code “1299” with American Depositary Receipts (Level 1) traded on the over-the-counter market (ticker symbol: “AAGIY”).
AIA Hong Kong
Ms. Deronie Tan
+852 2881 4413
Ms. Deronie Tan
+852 2881 4413
Bentley Communications Limited
Mr. Kevin Chan
+852 3960 1903
Mr. Kevin Chan
+852 3960 1903
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